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Featured Videos

Stories That Move the Game Forward.

From locker room moments to championship energy, explore our latest episodes featuring the voices, journeys, and drive behind our athletes.

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Featured Freshman

Rapid Fire Questions: Getting to Know Claire An

Another Rapid Fire Questions 🔥 featuring @claire.an_

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Featured Team

Duke Softball: St. Patrick's Day Irish Dance Celebration

Happy St. Paddy’s Day from Duke Softball 🤣☘️Duke vs UNCW at 6 PM on @accnetwork!

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Featured Athlete

Next up on Swing Thoughts: Daniel Choi ⛳️

Next up on Swing Thoughts: Daniel Choi ⛳️

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Featured Partner

POV: You're A D1 Athlete W/ Kokada

D1 days run on @eatkokada 🥍🥨💙#lacrosse #D1 #ad #athlete #snack

Duke baseball and CELO Nutrition partnership graphic
Duke baseball and GELO Nutrition partnership graphic
Partner with us.
Transform your brand with top
NIL talent.

Our athletes are strategic partners who boost your business with authentic storytelling, wide social reach, and real engagement. We provide living marketing platforms, not just athletes.

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Athletes with powerful engagement and reach across multiple platforms.

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Campaigns featuring our athletes drive higher audience interaction.

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Athletes and Brands creating meaningful narratives beyond sports performance.

Featured Speakers

Book a speaker, Inspire your audience.

Powerful stories and real experiences cut through the noise and spark genuine connection with your customers.

Support The Athletes You Love 🤍

Discover exclusive merchandise that celebrates your favorite players. Every purchase directly supports student-athletes and their journey

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Part of the NIL TV Network.

TrueBlueTV is one of the collegiate channels under the NIL TV umbrella, a nationwide platform built to amplify student athletes, power school specific storytelling, and connect brands with authentic college communities.

The Parent Network

NIL TV is the content platform that powers school-branded channels like TrueBlueTV, unifying athletes, creators, and partners under one media ecosystem.

One Vision, Many Schools

Each school’s channel, like TrueBlueTV, carries the NIL TV standard of storytelling, production quality, and athlete first content.

School Specific. Athlete Focused.

TrueBlueTV brings Duke’s NIL athletes into the spotlight while leveraging NIL TV’s production, strategy, and network-wide amplification.

All Rights Reserved by NIL TV and TrueBlue TV.

2025

9 min read

NIL stands for Name, Image, and Likeness—and it’s

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In The Spotlight.

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Beyond The Scoreboard.

Raw snapshots of passion, perseverance, and human spirit.

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