Brands that believe in the future of college sports

Featured Videos

Stories That Move the Game Forward.

From locker room moments to championship energy, explore our latest episodes featuring the voices, journeys, and drive behind our athletes.

01
Featured Freshman

Duke Women's Soccer: Preseason Day in the Life W/ Rylee McLanahan

Preseason Day in the Life 💙#diml #soccer #d1athlete #preseason #duke

02
Featured Team

Season Countdown Camera Roll 2026

POV: this is your sign the season is almost here 👀

03
Featured Athlete

Nate Sheppard Hosts All Sports Camp for Durham Youth

Huge shoutout to @nate.shep20 for using his platform to invest in the next generation through his All Sports Camp in Durham. Special thanks to @enzospizzaco for fueling the campers and supporting an incredible day for local youth. This is the power of NIL: creating opportunities to make a difference both on and off the field.

04
Featured Partner

Women's Tennis: Summer Fueling Tips for College Athletes

fuel your summer training with @eatkokada for the perfect pre workout energy disguised as a sweet treat 🥨🍫🥥✨

Duke baseball and CELO Nutrition partnership graphic
Duke baseball and GELO Nutrition partnership graphic
Partner with us.
Transform your brand with top
NIL talent.

Our athletes are strategic partners who boost your business with authentic storytelling, wide social reach, and real engagement. We provide living marketing platforms, not just athletes.

TrueBlueTV social media graphic featuring Duke athletics branding
TrueBlueTV social media Reels interface screenshot
Monthly Views
0 +

Athletes with powerful engagement and reach across multiple platforms.

Accounts Reached
0 +

Campaigns featuring our athletes drive higher audience interaction.

Partnerships
0 +

Athletes and Brands creating meaningful narratives beyond sports performance.

Featured Athletes

See their Impact, Inspire your audience.

Meet the student athletes whose influence and experiences move fans, build community, and put brands in front of an audience.

Support The Athletes You Love 🤍

Discover exclusive merchandise that celebrates your favorite players. Every purchase directly supports student-athletes and their journey

Duke athletes from multiple sports teams group photo
9 min read

NIL stands for Name, Image, and Likeness—and it’s

Articles

In The Spotlight.

Powered by

Part of the NIL TV Network.

TrueBlueTV is one of the collegiate channels under the NIL TV umbrella, a nationwide platform built to amplify student athletes, power school specific storytelling, and connect brands with authentic college communities.

The Parent Network

NIL TV is the content platform that powers school-branded channels like TrueBlueTV, unifying athletes, creators, and partners under one media ecosystem.

One Vision, Many Schools

Each school’s channel, like TrueBlueTV, carries the NIL TV standard of storytelling, production quality, and athlete first content.

School Specific. Athlete Focused.

TrueBlueTV brings Duke’s NIL athletes into the spotlight while leveraging NIL TV’s production, strategy, and network-wide amplification.

All Rights Reserved by NIL TV and TrueBlue TV.

2025

Newsletter

Stay connected, Stay true!

Join our newsletter for weekly stories, exclusive drops, and behind-the-scenes content.

By subscribing, you agree to our privacy policy.

Gallery

Beyond The Scoreboard.

Raw snapshots of passion, perseverance, and human spirit.